![]() ![]() Refer to the personalized advertising policy, formerly known as interest-based advertising, to help improve the experience for users and advertisers alike.Īs Apple’s App Tracking Transparency (ATT) policies go into effect, your data segments (especially website, app and automatically created segments) and Customer Match segments may be impacted on iOS 14 traffic (including the use of these segments for exclusions). Audience segments can boost your campaign's performance by reaching people browsing websites, using apps, or watching videos. You can add audience segments to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted with your business. Learn more about the Updates to Audience terms and phrases. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. We’re using new terms on your audience report and throughout Google Ads. ![]() You can also easily manage your Audiences from this report page. ![]() To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:ĭetailed reporting about audience demographics, segments, and exclusions is now consolidated in one place. Click the Campaigns icon and open the “Audiences, keywords and content” tab and click Audiences. ![]()
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